The phenomenon that is athleisure is so big right now that it has even earned a spot in the dictionary. Household names like Lululemon, Nike, Puma and Adidas have dominated the industry for years and still rein as sportswear royalty. However, new athleisure brands are continuously changing the game with more celebrities stamping their mark in the industry and we are totally here for it!
Celebrity athleisure not only gives us an insight to the individual’s creativity but helps us achieve our health goals whilst looking fabulously fit. Whether you enjoy high intensity training, lifting weights, running, yoga or brunching with friends, there’s athleisure that provides fashion and functionality to all workouts. Here’s our top celebrity activewear brands that will make you want to live in your gym wear forever.
Instagram fitness influencer and businesswomen, Tammy Hembrow, launched her stunning athleisure company Saski Collection a year ago, named after her daughter Saskia. Besides managing her business, building an 8.6M Instagram following and training at the gym, Hembrow is famously known for being a mother to her two adorable children. Saski Collection has been created for women with a passion for fitness, fashion and bossing everything they do in style. Whether it’s hitting a new PR or running errands, Saski Collection, designed exclusively by Tammy Hembrow, emphasizes strong women both inside and outside the gym.
Ivy Park is an acitvewear brand co-founded by none other than the Queen B herself. In collaboration with Sir Phillip Green, Beyonce slays again bringing a unique blend of edgy designs and monochrome statements to Topshop stores worldwide. From figure hugging leotards to oversized hoodies, Beyonce says her goal with Ivy Park is, “to push the boundaries of athletic wear, and to support and inspire women who understand that beauty is more than physical appearance.” Affordable and accessible, Ivy Park may just be the latest activewear that you need for your workouts.
If you haven’t heard of Fabletics then where have you been? If you are looking for beautiful activewear that’s personally tailored to your preferences and style of training, then Fabletic’s co-founder Kate Hudson is here to help you find just that. Actor Kate Hudson is not only a successful Hollywood star but diverges her career into creating activewear that’s more about lifestyle rather than fitness. What makes Fabletics stand out is it’s “more flexible” style of membership, meaning customers can choose to become a VIP member or simply shop retail. What’s more, before signing up you are asked to fill out a brief lifestyle quiz, which creates your very own personalized outfit recommendations. Fabletics is not only a monthly subscription fee to gain access to new products but a personal stylist too, making sure you are looking fashionably fit all year around.
Lawyer turned businesswomen, Pia Muehlenbeck joined forces with her partner Kane Vato to create Slinkii, a luxe sportswear label with a sustainable ethos. Muehlenbeck began writing her blog Slinkii, creating content about homemade beauty regimes and tips to pursuing a healthy lifestyle. Whilst researching the best yoga mats, the YouTube star realized that the majority were made from PVC, a non-bridgeable substance. This sparked her passion for producing eco-friendly activewear, welcoming Slinkii Athletic. Expect sophisticated shapes, trendy styles (including their latest cactus range) and organic fabrics that style perfectly in the gym or on the street. Likewise, Muehlenbeck and Vato work with environmental conservation non-profit One Tree Planted to combat deforestation through donations made from each piece of SLINKII that’s sold. Look great whilst doing good to the environment, it’s the best of both worlds.