Ministry of Sound Fitness, the UK’s first fitness nightclub and DOSE: London’s community for healthy hedonists are joining forces to present: RIDING HIGH. A week-long party on a bike.
Taking place on Monday 17th – Friday 21st Sept 2018 at Ministry of Sound Club, world renowned coaches will be joined by live MC’s and performers from hula- hoopers to break-dancers, for 14 unforgettable, immersive performances designed to leave class-goers in a state of endorphin-induced euphoria.
Morning ravers can sip on Pukka turmeric gold and majestic matcha lattes, while evening guests can enjoy Heineken® 0.0 after their class.
In the spirit of hedonism, Murad, the award-winning skincare line will offer all attendees post-workout stress-busting facials using their new RevitalixirTM Recovery Serum infused with Cannabis extract that instantly revives for a quick pick-me-up.
Gyms are the new nightclubs and nightclubs are the new gyms: is social fitness the cure for stressed out millennials?
In a survey of 2,000, nearly half admitted feeling stressed over their drinking and lifestyle habits.
Whilst reaching for a glass of wine after a stressful day might seem like an appealing prospect to take the edge off, alcohol is a depressant.
Eva Cyhlarova from The Mental Health Foundation explains: “Over time drinking interferes with the neurotransmitters in the brain that are needed for good mental health. So while alcohol may help deal with stress in the short term, in the long run it can contribute to feelings of depression and anxiety and make stress harder to deal with.
Drinking also plays havoc with sleep. When you drink alcohol before bed you may fall into deep sleep quicker. But as the night goes on you spend less time in this deep sleep and more time than usual in the less restful, Rapid Eye Movement (REM) stage of sleep. This can leave you feeling tired the next day no matter how long you stay in bed. These factors coupled with a stressful job is a one way ticket to burn out.
So what can multi-tasking millennials do to keep their stress and social lives under control?
With a staggering 42% of 21-37 year-olds quizzed in a recent report by Eventbrite, revealing they are drinking less alcohol than they were three years ago, and one in five claiming they would give up drinking alcohol in order to fund more events, fitness concepts fused with fun are changing the relationship between millennials and wellness.
According to DOSE Co-Founders Hettie Holmes and Shara Tochia, pleasure-seeking and wellness should go hand in hand – but alcohol doesn’t necessarily have to be involved.
Exercise is a great stress buster that helps bump up the production of your brain’s feel-good neurotransmitters – and with the rise in social fitness, there’s never been a better opportunity to combine working out with going out. Studios like Gym Box and BoomCycle are set up to evoke a party atmosphere, whilst clubbing institutions Fabric and Ministry of Sound are hosting experiences that fuel healthy highs. In these spaces, alcohol is irrelevant. Everyone is there to tap into the feel-good highs from music and exercise. Unlike a temporary fix from drinking, exercise reduces anxiety, promotes better sleep and makes you more capable of handling stress long term. Not to mention a 45 minute spin class can burn upwards of 400 calories – the equivalent of two large glasses of wine.
“Our bodies already contain the formula for getting high. Happy hormones dopamine, oxytocin, serotonin and endorphins are released when we work out to music and socialise with friends so we decided to create the perfect environment for releasing them” explain the duo.
DOSE continues to create feel-good experiences for their readers to tap into their happy hormones (Dopamine, Oxytocin, Serotonin and Endorphin). Find out more at whateveryourdose.com