The value of the free-from market enjoyed HUGE growth in 2015, reaching £470 million. With market predictions expecting a growth of 43% between 2015-2020 to £673 million – this is a trend going absolutely nowhere
To put those stats into our socially digestible context; there are 8.4 million pictures on Instagram tagged with the hashtag ‘glutenfree’, mainstream retailers printing ‘are you gluten free though?’ on t-shirts and one in three people buying/eating free-from foods, with gluten-free products being the most commonly purchased products, at 22%. Thanks to continual positive media coverage and mainstream grocery brands devoting more shelf space to gluten-free produce, as well as all of you GF Instagrammers sharing your ‘free-from’ snaps with the world, the entry of new gluten-free products on the market is beyond rife.
Sitting, number one – top spot – of that product leaderboard is Genius Gluten Free, widely known for being the first to launch fresh and tasty brown and white gluten free bread on the market. Founded by Lucinda Bruce-Gardyne in 2009, Genius Gluten Free came after years of testing, tasting and oven breaking to create a GF bread that tasted good after learning her son was gluten intolerant. Today, Genius Gluten Free sits above any brand in the GF market with sales almost doubling between 2012/13 and 2014/15. This growth has come mainly thanks to the launch of new products to the Genius portfolio, from frozen pies and pastries, to cakes for on–the-go occasions. Now offering even more choice, Genius announced the introduction last week of three more NEW products to its range – Seeded Brown Farmhouse Loaf, Cinnamon & Raisin Bagels and Plain Bagels.
“One of the most important things to remember when catering for a gluten free diet is that it doesn’t have to be restrictive. When my son was diagnosed with an intolerance to gluten in 2005, it presented us with a challenge to continue eating normally as a family. Since then, I have made it my mission to discover, use and enjoy the wealth of wonderful and nutritious gluten-free ingredients available.
From launching the first Genius Gluten Free loaf in 2009, we’ve been able to bring a host of delicious bakery products to the market, from crumpets and English Muffins to pain au chocolat. This year, we also launched the Genius Gluten-Free Cookbook, to demonstrate how varied and exciting gluten-free foods can be.” Lucinda Bruce-Gardyne, founder of Genius Gluten Free
Featuring over 120 gluten-free recipes using ingredients that are easily accessible, as well as tips on going gluten-free and overcoming regular challenges faced when embarking on a gluten-free lifestyle – the cookbook is bound to ensure Genius holds it’s number one spot as queen bee of gluten-free.
The Genius Gluten Free Cookbook by Lucinda Bruce-Gardyne (Vermilion, £14.99) and it is available from Amazon and major retailers.