It’s Monday morning, you’ve just missed your commute into London because your adorable/not-so-adorable two year old decided his breakfast was better on the floor than his mouth. After the third attempt of hailing a taxi you arrive at your desk at such a rapid pace that of course, it sends your avocado and coconut smoothie in a downward descent all over your white shirt. Just as you run to grab a tissue, naturally, at the exact same time your phone starts ringing for the 9.30am conference call. You put the phone down and your colleague appears in front of you and says ” you look glowing! Someone had a good morning?! Wink wink ” How is that even possible you ask?…Introducing Indeed Labs and their new Vitamin C24 cream – the cream that gives you what has been described by the founders themselves as ‘ that after sex skin glow’. (Shame that it’s a cream that has had to provide the glow mind).
Indeed laboratories surveyed 2000 woman across the UK age 25 + to support their newest skincare launch, ‘Vitamin C2’ and found that every day, real life irritating situations like the above are major contributors to premature ageing in woman’s skin.
The skin relies on antioxidants for protection against environmental stressors such as the pollution you’re exposed to on your daily commute, yet only 29% of women think that their skin needs to be protected from their commute, and 88% of women don’t know how commuting affects their skin. According to researchers, the average person inhales up to 300 times more free radicals a day from airborne pollution than from smoking a cigarette (Archives of Internal Medicine, vol 168, p 920). “
So if we as woman are fighting a constant battle against ageing even on our daily commute how can Vitamin C24 help?!
Protects from free radicals and environmental aggressors.
Revolutionary formula that not only stays stable once in contact with air, but shows rapid results too
Stimulates collagen production. L-Ascorbic acid is essential for cross-linking collagen molecules
Restores skin’s youthful appearance
Reduces the appearance of premature ageing – early appearance of lines and wrinkles
Evens out skin complexion
Improves luminosity and radiance
Using a pure form of Vitamin C, Vit C24 recognises the affect that stress and daily life can have on your skin. Combining 22% Vitamin C ( L- absorbic acid ) with 2% microspheresTM of hydrochloric acid, it offers ultimate protection to the skin allowing the cream to be absorbed deeply whilst ensuring it never looses its potency.
The result? As a free radical fighter, C24 hits back against things that break down the collagen in your skin like air pollution. It reduces inflammation and discolouration and even kick starts your body into producing its own proteins leaving you with an inside out glow! Who wouldn’t want their peers to think they’d had a morning of passion instead of cleaning puréed apple off the kitchen floor?
Reverse the effects of the day by applying a pea sized amount in the evening to damp skin. Can also be used in the morning as part of your daily routine before applying your SPF. Make this dose of Vitamin C24 part of your 5 a day!
Indeed Laboratories Vitamin C24 cream is available exclusively at Boots from March 22nd.